Farm Pulse NZ Updated Jan 2026
$60B
Food & Fibre Exports
Forecast FY2024-25, up 12%
14
Free Trade Agreements
Covering 70%+ of exports
25%
China Share
Of all goods exports
15%
US Tariff Rate
Reciprocal tariff from Aug 2025
🌏

The Export Story

New Zealand is one of the world's most trade-dependent developed economies. With a population of just 5 million, the domestic market is tiny—farmers must export to survive. Food and fibre products make up over 80% of goods exports, making agriculture the backbone of NZ's international trade. In 2024-25, the sector is forecast to generate $59.9 billion in export revenue, with dairy alone contributing $27 billion.

14.1%
Annual Export Growth to China
Compound annual growth rate since 2008 FTA
MOFCOM 2025
Export Revenue by Sector (Forecast FY2024-25)
Dairy
$27.0B
45%
Meat & Wool
$12.3B
21%
Horticulture
$8.5B
14%
Forestry
$6.3B
11%
Other
$5.8B
10%
MPI Situation & Outlook for Primary Industries, June 2025
📊
Tiny Country, Big Exporter
NZ produces enough food to feed 40 million people—8× its population. Just 2% of milk produced is consumed domestically; the rest goes offshore. For kiwifruit, wine, and lamb, the export share is even higher.
🤝

Trading Partners

NZ's export profile has shifted dramatically toward Asia over the past two decades. In 2000, Asian markets took 40% of exports; by 2024, that had risen to over 50%. China alone accounts for 25% of all goods exports, making it NZ's largest trading partner by a significant margin. This concentration creates both opportunity and risk.

Top Export Destinations (2024)
China
$10.7B
25%
Australia
$7.3B
17%
United States
$5.4B
13%
Japan
$2.6B
6%
EU
$2.4B
6%
UK
$1.5B
3%
Stats NZ, UN COMTRADE 2024
31%
Dairy to China
Share of NZ dairy exports
61%
Timber to China
NZ's dominant log market
40%
Beef to US
Top market for beef & veal
33%
Wine to US
#1 wine export destination
⚠️
Concentration Risk
China absorbs 31% of dairy, 61% of timber, and 24% of meat exports. If trade tensions escalated, NZ would struggle to quickly redirect such volumes to alternative markets. The government's FTA strategy aims to diversify, but Asia's growth remains the primary opportunity.
📜

Free Trade Agreements

NZ has been a pioneer in free trade agreements, signing deals across Asia-Pacific and beyond. The government's goal is to have 90% of exports covered by FTAs by 2030. Recent wins include the EU and UK deals, while the US remains the major gap—no FTA exists despite the US being NZ's third-largest trading partner.

🇨🇳
China FTA
In force since 2008
First OECD country to sign FTA with China. Upgraded 2022. Zero tariffs on 97% of exports.
🇪🇺
EU FTA
In force May 2024
91% duty-free from day one, rising to 97% within 7 years. Quotas for meat and dairy.
🇬🇧
UK FTA
In force May 2023
99.5% duty-free immediately. First preferential access since UK joined EU in 1973.
🇦🇪
UAE CEPA
In force Aug 2025
First FTA with a Gulf state. Gateway to GCC markets worth $3B+ annually.
🌏
CPTPP
In force 2018
11 Pacific Rim economies including Japan, Canada, Mexico, Vietnam. UK acceded 2024.
🇺🇸
United States
No FTA
NZ's 3rd largest trading partner has no trade deal. US withdrew from TPP in 2017.
🏆
Trade Agreement Leader
NZ was the first OECD country to sign an FTA with China (2008), first to complete an FTA with Hong Kong (2010), and has FTAs covering 70%+ of exports. The strategy: if you can't compete on scale, compete on market access.
🇺🇸

US Tariff Situation

In August 2025, the Trump administration imposed a 15% reciprocal tariff on NZ exports—higher than the baseline 10% applied to most countries because NZ runs a trade surplus with the US. The tariff affects meat, dairy, wine, and other key exports. A partial rollback in November 2025 removed tariffs on beef, offal, and kiwifruit (~25% of NZ's US exports), but broader tariffs remain.

15%
Reciprocal Tariff Rate
Applied from August 2025. NZ faced higher rate than baseline 10% due to trade surplus.
White House Executive Order, Aug 2025
$2.2B
Tariffs Lifted (Nov 2025)
Beef, offal, kiwifruit exempted. ~25% of NZ exports to US now duty-free again.
Reuters, Nov 2025
-3%
US Export Decline (Q3 2025)
First full post-tariff quarter. Wine down 22%, meat down 2%, dairy flat.
MFAT Assessment, Aug 2025
US Tariff Timeline
Feb 2025
"Fair and Reciprocal Plan" Announced
Trump signs executive order tasking agencies to review tariffs by April 1.
Apr 2025
"Liberation Day" – 10% Baseline Tariff
10% tariff on most US trading partners takes effect. NZ initially hit at 10%.
Aug 2025
15% Tariff Confirmed for NZ
Rate increased due to NZ's ~$1B trade surplus with US. Meat, dairy, wine affected.
Nov 2025
Partial Rollback on Food Products
Tariffs removed on 200+ food items including beef, kiwifruit amid US price concerns.
2026+
Ongoing Uncertainty
Wine and dairy still face 15% tariff. NZ seeking full removal. No FTA negotiations underway.
Silver Lining
Diversification Working
While US exports fell 3%, non-US exports grew 10.8% in the same period. The US is 13% of exports—87% of NZ's trade is unaffected. Beef exemption protects NZ's #1 US export category.
Real Risk
Wine Sector Struggling
Wine exports to US down 22% in Q3 2025. US is NZ's largest wine market (33% of exports). Small/medium exporters lack scale to absorb costs or redirect volumes quickly.
🇨🇳

China Relationship

China has been NZ's largest trading partner since 2013—11 consecutive years. The relationship deepened dramatically after the 2008 FTA, with exports growing at 14.1% annually. In Q1 2025, total China-NZ trade reached $10.5 billion, up 8.9% year-on-year. However, China's slowing economy and increasing self-sufficiency in dairy create headwinds.

$38.3B
Two-Way Trade (2024)
NZ$22.9B worth. China accounts for 30%+ of NZ's total two-way trade. Supports 100,000+ NZ jobs.
20×
Zespri's China Growth
Since entering China in 2009, sales have grown twentyfold to NZ$1.4B. Aiming to double again by 2035.
$6.4B
Dairy to China
31% of all NZ dairy exports
$3.9B
Logs to China
61% of all timber exports
-29%
Meat Exports (2024)
Down sharply on weak demand
+30%
Apr 2025 Exports
Strong monthly rebound
📉
China's Changing Demand
China's dairy imports are declining as domestic production grows. Infant formula imports fell 17% in 2024 amid low birth rates and rising trust in local brands. NZ is pivoting to higher-value products (butter, protein concentrates) rather than commodity milk powder.
🔮

Trade Outlook

NZ's trade outlook is cautiously optimistic but volatile. Strong commodity prices, a weak NZ dollar, and new FTAs with the EU, UK, and UAE are tailwinds. But rising global protectionism, US tariff uncertainty, and China's slowing economy create significant headwinds. The government aims for 90% FTA coverage by 2030—India negotiations are the next major target.

90%
FTA Coverage Target
By 2030. Currently at 70%+. India FTA negotiations ongoing since 2007.
MFAT 2024
Opportunities
Tailwinds
• New EU/UK/UAE FTAs opening markets
• Weak NZ dollar boosting returns
• Strong global dairy/beef prices
• Premium positioning (clean, green, safe)
• Asia-Pacific middle class growth
Risks
Headwinds
• US tariffs + no FTA
• China economic slowdown
• Global protectionism rising
• Climate/sustainability requirements
• Competition from Australia, Brazil
🎯
The Diversification Imperative
NZ's trade strategy is clear: use FTAs to reduce dependence on any single market, pivot toward higher-value products, and leverage clean/green credentials. The goal isn't to replace China—it's to ensure no single market can dictate NZ's economic fate.
Sources: MPI Situation & Outlook for Primary Industries (June 2025), MFAT Trade Reports (2024-25), Stats NZ Trade Data, UN COMTRADE, NZ China Council Statistics, White House Executive Orders, Reuters, NZ-US Council, Rabobank Global Food & Agribusiness Report (2025), DairyReporter, 1News, NZ Customs FTA Guides.